Event Strategy Development & Evaluation

Hosting important sports events can bring a wide range of attractive benefits to the host city, both short and long term. But without a focused event strategy it will be difficult for any host city to make the right choices between the various hosting opportunities and to effectively activate the event successfully.

We have extensive experience in advising sports commission and CVB leaders in creating powerful event attraction and hosting strategies based on our evaluation models. Our work ensures that clients not only choose the right event but also understand how to get the maximum benefit from hosting it.

Learn more about our service areas by clicking on the area, below.

Strategy development and bidding support for cities seeking to attract important sports events

Event and hosting support to ensure maximum benefit from hosting opportunities

Governance support and counsel for sport-related organizations

Sport performance programming for National Federations and National Olympic Committees


As of January 17, 2018, all international activities of TSE Consulting have been integrated into Burson-Marsteller Sport.

This new expansion and investment in sport will provide clients with new resources and new services. As such, Burson-Marsteller Sport will include services including Campaigning & International Relations, Crisis Management & Corporate Communication. Event Strategy Development & Evaluation, Destination Marketing & Event Host Communication, Sport Strategy & Policy Development, and Training & Knowledge Transfer. Read more: www.burson-marsteller-sport.com.

Burson-Marsteller Sport is the sport unit of Burson-Marsteller. Burson-marsteller, established in 1953, is a leading global strategic communications and public relations firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, reputation and crisis management, advertising and digital strategies. The firm’s seamless worldwide network consists of 77 offices and 85 affiliate offices, together operating in 110 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Group, a subsidiary of WPP (NASDAQ: WPPGY), the world’s leader in communications services. For more information, please visit www.burson-marsteller.com.