World Bowling
The brief
World Bowling wants to ensure that the Bowling World Championships continue to play a key role in its long-term strategy of becoming an Olympic sport as well as develop a strong connection between the sport and the host city. To do so, it is important to increase the attractiveness of the World Championships for potential host cities. Based on these objectives, TSE has been tasked with the concept development, preparation and facilitation of the bidding process for the World Championships in 2013.
Our response
To meet the expectations of the World Bowling, TSE provided services in two phases: Preparation Phase:
  • Development of overall concept for bid process, including overall strategy and brand positioning, guidelines for organisers and private/public partners' rights and obligations, time-lines and bidding regulations
  • Development of presentation package and advice on tender document
  • Planning and facilitation of first round of initial on-site/off-site presentations to up to ten TSE city/country clients in Europe, Africa, Middle East and Asia
  • Advice on launch of bidding process, including media strategy and general brand positioning
Bidding phase:
  • Liaison and promotion of the bid to TSE sports city networks including TSE clients in Europe, Africa, Middle East and Asia
  • Advice regarding proposal analyses and selection process
  • Advice on media relations during the bidding phase including placement of stories in selected international sports media
  • Advice on the staging of event for announcement

Kevin Dornberger CEO, World Bowling

2014-10-20T23:56:01+00:00

Kevin Dornberger CEO, World Bowling

"The World Championships helps us to showcase bowling on an international stage and also gives us an opportunity to build relationships with host cities from around the world. When the event is over, we want to be able to leave behind a strong emotional attachment between bowling and the surrounding community. We believe that TSE can help us to achieve that goal."
More examples of client assignments


AMERICAN CITIES

CANADIAN CITIES

COLLEGIATE ORGANIZATIONS/INSTITUTIONS

INTERNATIONAL CITIES

INTERNATIONAL EVENT BIDS

INTERNATIONAL FEDERATIONS

MEXICAN CITIES

NATIONAL OLYMPIC COMMITTEES AND SPORT MINISTRIES

STATE ASSOCIATIONS

USOC & NATIONAL GOVERNING BODIES (NGBs)

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BURSON-MARSTELLER SPORT

As of January 17, 2018, all international activities of TSE Consulting have been integrated into Burson-Marsteller Sport.

This new expansion and investment in sport will provide clients with new resources and new services. As such, Burson-Marsteller Sport will include services including Campaigning & International Relations, Crisis Management & Corporate Communication. Event Strategy Development & Evaluation, Destination Marketing & Event Host Communication, Sport Strategy & Policy Development, and Training & Knowledge Transfer. Read more: www.burson-marsteller-sport.com.

Burson-Marsteller Sport is the sport unit of Burson-Marsteller. Burson-marsteller, established in 1953, is a leading global strategic communications and public relations firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, reputation and crisis management, advertising and digital strategies. The firm’s seamless worldwide network consists of 77 offices and 85 affiliate offices, together operating in 110 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Group, a subsidiary of WPP (NASDAQ: WPPGY), the world’s leader in communications services. For more information, please visit www.burson-marsteller.com.