World Archery Federation
The brief
Following a long history of collaboration with the world governing body of Archery, TSE has been contacted by its newly elected President to assist in the development of a new worldwide strategic plan for the sport.
Our response
Following a preliminary "Think Tank" session with key representatives of WAF and other members of the world of Archery, it has been decided that the process of putting together a strategic plan for the sport has to take into consideration the family of Archery at large. Over the course of 2006 all continental associations were heard as well as key stakeholders of the sport (i.e. media specialists and commercial partners), in order to create a strong and inclusive strategic plan which identified key objectives and specific actions that should be undertaken. The plan, which commenced in 2007, guides WAF and its extended family in its development and continued growth.

Tom Dielen Secretary General, World Archery Federation

2014-12-01T23:56:01+00:00

Tom Dielen Secretary General, World Archery Federation

"When we decided to develop a new strategic plan for Archery, TSE naturally came to our minds because of their external point of view and their wealth of experience and knowledge in this area."
More examples of client assignments


AMERICAN CITIES

CANADIAN CITIES

COLLEGIATE ORGANIZATIONS/INSTITUTIONS

INTERNATIONAL CITIES

INTERNATIONAL EVENT BIDS

INTERNATIONAL FEDERATIONS

MEXICAN CITIES

NATIONAL OLYMPIC COMMITTEES AND SPORT MINISTRIES

STATE ASSOCIATIONS

USOC & NATIONAL GOVERNING BODIES (NGBs)


BURSON-MARSTELLER SPORT

As of January 17, 2018, all international activities of TSE Consulting have been integrated into Burson-Marsteller Sport.

This new expansion and investment in sport will provide clients with new resources and new services. As such, Burson-Marsteller Sport will include services including Campaigning & International Relations, Crisis Management & Corporate Communication. Event Strategy Development & Evaluation, Destination Marketing & Event Host Communication, Sport Strategy & Policy Development, and Training & Knowledge Transfer. Read more: www.burson-marsteller-sport.com.

Burson-Marsteller Sport is the sport unit of Burson-Marsteller. Burson-marsteller, established in 1953, is a leading global strategic communications and public relations firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, reputation and crisis management, advertising and digital strategies. The firm’s seamless worldwide network consists of 77 offices and 85 affiliate offices, together operating in 110 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Group, a subsidiary of WPP (NASDAQ: WPPGY), the world’s leader in communications services. For more information, please visit www.burson-marsteller.com.