United World Wrestling
The brief
The International Federation of Associated Wrestling Styles (FILA), now called United World Wrestling, wished to develop a strategic plan for the sport of wrestling worldwide. Widespread belief throughout the wrestling community confirmed that various changes could be made to the governing body and the sport to improve itself. The international leadership believed that putting a long term strategiy in place would ensure that a common framework was created within which the sport, represented by the national governing bodies around the world, could work together towards common goals for the future.
Our response
TSE, over a period of twelve months, assisted in developing a strategy to take the sport of wrestling forward in the long term commencing with a complete review of the sport that included the involvement of members at various levels. The outreach programme encompassed a series of focus groups, surveys and desk research on best practice and formed the base on which the plan was built. The findings were incorporated into the final Wrestling World Plan which provides the basis of the strategic direction for the sport over the coming five years. The final strategy provides a common framework from which to launch a new and exciting era for Wrestling.

Nenad Lalovic President, United World Wrestling

2014-12-18T23:56:01+00:00

Nenad Lalovic President, United World Wrestling

"We need to transform our organisation and our sport to ensure a stronger future and to become a better partner for the Olympic Movement. A long term strategiy is exactly what we need right now. TSE Consulting was recommended and their extensive experience working with other international sports organisations speaks for itself."
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AMERICAN CITIES

CANADIAN CITIES

COLLEGIATE ORGANIZATIONS/INSTITUTIONS

INTERNATIONAL CITIES

INTERNATIONAL EVENT BIDS

INTERNATIONAL FEDERATIONS

MEXICAN CITIES

NATIONAL OLYMPIC COMMITTEES AND SPORT MINISTRIES

STATE ASSOCIATIONS

USOC & NATIONAL GOVERNING BODIES (NGBs)

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BURSON-MARSTELLER SPORT

As of January 17, 2018, all international activities of TSE Consulting have been integrated into Burson-Marsteller Sport.

This new expansion and investment in sport will provide clients with new resources and new services. As such, Burson-Marsteller Sport will include services including Campaigning & International Relations, Crisis Management & Corporate Communication. Event Strategy Development & Evaluation, Destination Marketing & Event Host Communication, Sport Strategy & Policy Development, and Training & Knowledge Transfer. Read more: www.burson-marsteller-sport.com.

Burson-Marsteller Sport is the sport unit of Burson-Marsteller. Burson-marsteller, established in 1953, is a leading global strategic communications and public relations firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, reputation and crisis management, advertising and digital strategies. The firm’s seamless worldwide network consists of 77 offices and 85 affiliate offices, together operating in 110 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Group, a subsidiary of WPP (NASDAQ: WPPGY), the world’s leader in communications services. For more information, please visit www.burson-marsteller.com.