United States Bowling Congress (USBC)
The brief
The primary objective of the project was to increase the status and prestige of the bidding process for the two major annual United States Bowling Congress (USBC) championship events in order to secure more cities interested in bidding process, to generate higher host city fees paid to USBC, to motivate cities to provide substantial non-monetary resources and amenities, and, perhaps most importantly, to create deeper emotional ties among the host city, the tournament participants, and USBC.
Our response
To meet the expectations of the USBC, TSE provided services in two phases: Preparation Phase:
  • Branding review of the USBC Open and USBC Women's Championships, with the aim of identifying the most attractive positioning for these two events when approaching potential host cities.
  • Assistance in the development of a comprehensive list of potential host cities which have (or will have) the basic technical requirements, including convention centre/event hall square footage and hotel availability.
  • Advice on launch of the bidding process, including media strategy and liaison with relevant national sports media.
Bidding Phase:
  • Review ways in which USBC has promoted community involvement, including past efforts with Special Olympics, Habitat for Humanity, and other charitable institutions.
  • Work collaboratively with bid cities to identify appropriate opportunities that establish more meaningful ties between bowlers and the host city, including but not limited to, voluntary service with local non-profit organisations. The intent will be to help participating bowlers truly feel special.
  • Work creatively with bid cities to identify appropriate opportunities that establish more meaningful ties between the USBC and the host city, including, but not limited to, efforts to motivate more awareness of bowling as a competitive sport and leisure activity among non-bowlers in the community.

Brian Lewis Director of Championships, United States Bowling Congress

2014-10-08T23:56:01+00:00

Brian Lewis Director of Championships, United States Bowling Congress

"The United States Bowling Congress continually seeks ways to serve its members more effectively during its two major annual tournaments. We think that TSE can help us improve our bidding process and bring even stronger ties between the USBC and its host cities."
More examples of client assignments


AMERICAN CITIES

CANADIAN CITIES

COLLEGIATE ORGANIZATIONS/INSTITUTIONS

INTERNATIONAL CITIES

INTERNATIONAL EVENT BIDS

INTERNATIONAL FEDERATIONS

MEXICAN CITIES

NATIONAL OLYMPIC COMMITTEES AND SPORT MINISTRIES

STATE ASSOCIATIONS

USOC & NATIONAL GOVERNING BODIES (NGBs)


BURSON-MARSTELLER SPORT

As of January 17, 2018, all international activities of TSE Consulting have been integrated into Burson-Marsteller Sport.

This new expansion and investment in sport will provide clients with new resources and new services. As such, Burson-Marsteller Sport will include services including Campaigning & International Relations, Crisis Management & Corporate Communication. Event Strategy Development & Evaluation, Destination Marketing & Event Host Communication, Sport Strategy & Policy Development, and Training & Knowledge Transfer. Read more: www.burson-marsteller-sport.com.

Burson-Marsteller Sport is the sport unit of Burson-Marsteller. Burson-marsteller, established in 1953, is a leading global strategic communications and public relations firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, reputation and crisis management, advertising and digital strategies. The firm’s seamless worldwide network consists of 77 offices and 85 affiliate offices, together operating in 110 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Group, a subsidiary of WPP (NASDAQ: WPPGY), the world’s leader in communications services. For more information, please visit www.burson-marsteller.com.