Union Cycliste International (UCI)
The brief
The Union Cycliste International (UCI) is the governing body for cycling worldwide. As part of its efforts to grow cycling worldwide UCI wanted to take steps to further improve its relationships with (potential) host cities. TSE Consulting was asked to review how international cycling events are marketed and promoted to potential host cities around the world.
Our response
TSE, over a period of six months, assisted the UCI in reviewing the positioning of its events towards cities as well as the bidding process. The first phase of the project consisted of research and analysis regarding the events’ bidding positioning and strategic recommendations for UCI regarding the development of a bidding concept that is attractive for host cities and meets their needs in terms of event hosting and social objectives. During the second phase of the project, TSE has supported the UCI in further strengthening the on-going communication made to cities with the aim of increasing interest from cities, big and small, in hosting international cycling events.
From the client
Host cities are invaluable partners for us. TSE’s experience, understanding and global network of city contacts has been invaluable and I am confident that with their help we are taking the right approach as we move forward.”   Cyrille Jacobsen Marketing Director, UCI Lausanne, October 2015

Cyrille Jacobsen Marketing Director, UCI

2015-10-23T08:52:04+00:00

Cyrille Jacobsen Marketing Director, UCI

“Host cities are invaluable partners for us. TSE’s experience, understanding and global network of city contacts has been invaluable and I am confident that with their help we are taking the right approach as we move forward.”
More examples of client assignments


AMERICAN CITIES

CANADIAN CITIES

COLLEGIATE ORGANIZATIONS/INSTITUTIONS

INTERNATIONAL CITIES

INTERNATIONAL EVENT BIDS

INTERNATIONAL FEDERATIONS

MEXICAN CITIES

NATIONAL OLYMPIC COMMITTEES AND SPORT MINISTRIES

STATE ASSOCIATIONS

USOC & NATIONAL GOVERNING BODIES (NGBs)

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BURSON-MARSTELLER SPORT

As of January 17, 2018, all international activities of TSE Consulting have been integrated into Burson-Marsteller Sport.

This new expansion and investment in sport will provide clients with new resources and new services. As such, Burson-Marsteller Sport will include services including Campaigning & International Relations, Crisis Management & Corporate Communication. Event Strategy Development & Evaluation, Destination Marketing & Event Host Communication, Sport Strategy & Policy Development, and Training & Knowledge Transfer. Read more: www.burson-marsteller-sport.com.

Burson-Marsteller Sport is the sport unit of Burson-Marsteller. Burson-marsteller, established in 1953, is a leading global strategic communications and public relations firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, reputation and crisis management, advertising and digital strategies. The firm’s seamless worldwide network consists of 77 offices and 85 affiliate offices, together operating in 110 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Group, a subsidiary of WPP (NASDAQ: WPPGY), the world’s leader in communications services. For more information, please visit www.burson-marsteller.com.