Swiss Olympic Association
The brief
Realising that a modern sport organisation is moving from an administrative type role to an advice and consulting based role, Swiss Olympic mandated TSE Consulting to facilitate a training programme aimed at developing the personal "consulting" skills of its staff. Over a period of 8 months, TSE opened its own "toolbox" to share with the staff of Swiss Olympic its view of what it means to be a consultant in the sports world, and how to advice and service "clients".
Our response
Over the course of 8 months, TSE provided Swiss Olympic with six half-day seminars in a way that balances concepts, case studies and exercises. The topics included: 1. Providing quality services Sports administrators actually work in the service industry. They are service providers to their various clients; sponsors, media, fans etc. The most important of these clients is of course their own members, but providing them with visible quality service is not an easy task. This course guides participants in identifying the needs of the organisation's clients and provides the tools needed to provide them with quality, more tangible services. 2. Delivering effective presentations As in most business settings, the sports world has become accustomed to the use of audiovisual tools like MS PowerPoint when making presentations. Unfortunately, all too often we see poorly prepared slides which do nothing but distract the audience and confuse the message. This course provides participants with a clear understanding of how to structure and design presentations that achieve results. In addition, hints are given which can be used immediately to improve the delivery of presentations. 3. Thinking and writing logically Working in the international sports environment requires people to be able to produce clearly written documents that can be quickly understood by a wide range of audiences of different cultures and values. This course aims at helping participants to think in a systemised way, and provides practical hints on how to improve writing skills including hints on how to think and write more logically. 4. Building trust and giving advice The purpose of any governing body is to not only to govern the sport but to also to give advice and help its National Associations improve their daily operations. This programme provides participants with an understanding of the skills that are required to become a real "consultant" and gives hints on how to strengthen relationships to ensure that advice given is effectively used. 5. Influencing and persuading All business communication includes an element of persuasion, whether it is giving advice, providing strategic direction, or simply explaining your most recent bright idea. This programme aims at analysing the various needs of the Association's internal and external audiences, and provides concrete tactics on how to move these audiences around to support your idea. 6. Improving personal effectiveness Like every professional organisation, a sports governing body is only as good as the people who work in it. This course aims at identifying the specificities of the profession of a sport administrator, at every level, in order to better understand what staff should be getting better at for the benefit of the entire organisation. It provides practical tools to increase personal value and motivation in the workplace.

Judith Conrad Head of Development and Training, Swiss Olympic Association


Judith Conrad Head of Development and Training, Swiss Olympic Association

"Swiss Olympic has become a service oriented organisation. We have many different stakeholders that each have different expectations and our staff need to be ready to provide quality services at all times. Because of their understanding of our industry, TSE is the company that can help us improve these specific skills."
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As of January 17, 2018, all international activities of TSE Consulting have been integrated into Burson-Marsteller Sport.

This new expansion and investment in sport will provide clients with new resources and new services. As such, Burson-Marsteller Sport will include services including Campaigning & International Relations, Crisis Management & Corporate Communication. Event Strategy Development & Evaluation, Destination Marketing & Event Host Communication, Sport Strategy & Policy Development, and Training & Knowledge Transfer. Read more:

Burson-Marsteller Sport is the sport unit of Burson-Marsteller. Burson-marsteller, established in 1953, is a leading global strategic communications and public relations firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, reputation and crisis management, advertising and digital strategies. The firm’s seamless worldwide network consists of 77 offices and 85 affiliate offices, together operating in 110 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Group, a subsidiary of WPP (NASDAQ: WPPGY), the world’s leader in communications services. For more information, please visit