Russian Olympic Committee (ROC)
The Brief
Following the Vancouver Games, leaders within the Russian sports community wanted to determine why Russian winter sports performance was declining and what steps could be taken to make sure performance improved in time for the Sochi Games. In particular, leaders wanted an assessment of the current Russian winter sports system, a review of the best practices being used by top-performing National Olympic Committees (NOCs) and recommendations for what (ROC) should do to support better medal results in Sochi 2014. TSE Consulting was engaged to assess the Russian winter sports system, review best practices from around the world and provide recommendations for better results and success in 2014.
Our Response
Based on the company’s experience conducting large-scale research projects for leading international sports organisations, TSE designed a solid methodology, including collection and analysis of data relating to trends in recent Russian winter sports performance with comparisons to other top performing countries; review of the current organisational structure and dynamics within the Russian sports community; surveys to relevant groups within the Russian winter sports community; onsite interviews and site visits to training facilities. Based on the data analysis, key areas for success were identified and recommendations for the Russian sports community to consider to make the greatest impact on performance in Sochi in the shortest period of time, while using resources efficiently and effectively.
 From the Client
"TSE Consulting’s expertise and high quality work resulted in a quality report, which was presented to the leadership of the country and will certainly be used in the preparations of the Olympic Games in Sochi. Thanks for the great effort applied for the benefit of World and Russian sports.”  

Akhmed Bilalov First vice-president, Russian Olympic Committee

2017-11-01T11:38:30+00:00

Akhmed Bilalov First vice-president, Russian Olympic Committee

"TSE Consulting’s expertise and high quality work resulted in a quality report, which was presented to the leadership of the country and will certainly be used in the preparations of the Olympic Games in Sochi. Thanks for the great effort applied for the benefit of World and Russian sports.”
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BURSON-MARSTELLER SPORT

As of January 17, 2018, all international activities of TSE Consulting have been integrated into Burson-Marsteller Sport.

This new expansion and investment in sport will provide clients with new resources and new services. As such, Burson-Marsteller Sport will include services including Campaigning & International Relations, Crisis Management & Corporate Communication. Event Strategy Development & Evaluation, Destination Marketing & Event Host Communication, Sport Strategy & Policy Development, and Training & Knowledge Transfer. Read more: www.burson-marsteller-sport.com.

Burson-Marsteller Sport is the sport unit of Burson-Marsteller. Burson-marsteller, established in 1953, is a leading global strategic communications and public relations firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, reputation and crisis management, advertising and digital strategies. The firm’s seamless worldwide network consists of 77 offices and 85 affiliate offices, together operating in 110 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Group, a subsidiary of WPP (NASDAQ: WPPGY), the world’s leader in communications services. For more information, please visit www.burson-marsteller.com.