Lausanne YOG 2020
The Brief
After having assisted the City of Lausanne and the State of Vaud to win their national bid against another Swiss city to be selected has a Swiss candidate, the city and the state again appointed TSE Consulting to assist them in developing the international bid strategy and campaign for the 2020 Winter Youth Olympic Games.
Our Response
Over a period of 18 months, Lausanne 2020’s bid focused on one goal: to win a majority of the IOC members’ vote at its 128th Session in Kuala Lumpur. In pursuit of this, TSE Consulting assisted Lausanne 2020 in developing a unique vision for the Youth Games. A vision that could clearly provide a real added value not only for the city of Lausanne, its region and Swiss sport, but also - and especially during that bid phase - for the Olympic Movement. But this vision could only be credible if Lausanne 2020 received strong political support. As such, TSE Consulting assisted the bid team in developing a strategy to secure political support. This strategy resulted in the inclusion of local, regional and national political representatives in the bidding committee as well as the facilitation of regular meetings/workshops with all the concerned stakeholders. In parallel, an important communication plan was launched at the national level, as well as engaging with the public through e-newsletters, social media, creative brochures and press releases all carefully designed to communicate the key messages of the bid and engage the youth. As part of the innovation of the bid, TSE engaged itself in a community-based approach using social media to carry its message in a new, creative and interactive way. Finally, TSE developed the final presentation and worked together with the bid team in Kuala Lumpur, Malaysia in the final days before the vote to ensure that it was executed in a thoughtful and yet impactful way. Lausanne 2020 won the right to host the 2020 Youth Olympic Games with 71 out of the 81 votes of the IOC Session, a historic result in the history of the IOC. TSE Consulting is now involved in a transition phase; helping Lausanne 2020 moving from being a successful candidate city to an extraordinary Winter Youth Olympic Games host city.
From the Client
”TSE has sat next to us for a lot of major decisions throughout the entire bid process. They have been an excellent sounding board, qualifying a lot of decisions with an external, well informed and interesting point of view. Their assistance has been key in our success.” Denis Pittet Secretary General Lausanne 2020 Youth Olympic Games Bid Committee

Denis Pittet Secretary General Lausanne 2020 Youth Olympic Games Bid Committee

2015-12-02T10:54:32+00:00

Denis Pittet Secretary General Lausanne 2020 Youth Olympic Games Bid Committee

”TSE has sat next to us for a lot of major decisions throughout the entire bid process. They have been an excellent sounding board, qualifying a lot of decisions with an external, well informed and interesting point of view. Their assistance has been key in our success.”
More examples of client assignments


AMERICAN CITIES

CANADIAN CITIES

COLLEGIATE ORGANIZATIONS/INSTITUTIONS

INTERNATIONAL CITIES

INTERNATIONAL EVENT BIDS

INTERNATIONAL FEDERATIONS

MEXICAN CITIES

NATIONAL OLYMPIC COMMITTEES AND SPORT MINISTRIES

STATE ASSOCIATIONS

USOC & NATIONAL GOVERNING BODIES (NGBs)


BURSON-MARSTELLER SPORT

As of January 17, 2018, all international activities of TSE Consulting have been integrated into Burson-Marsteller Sport.

This new expansion and investment in sport will provide clients with new resources and new services. As such, Burson-Marsteller Sport will include services including Campaigning & International Relations, Crisis Management & Corporate Communication. Event Strategy Development & Evaluation, Destination Marketing & Event Host Communication, Sport Strategy & Policy Development, and Training & Knowledge Transfer. Read more: www.burson-marsteller-sport.com.

Burson-Marsteller Sport is the sport unit of Burson-Marsteller. Burson-marsteller, established in 1953, is a leading global strategic communications and public relations firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, reputation and crisis management, advertising and digital strategies. The firm’s seamless worldwide network consists of 77 offices and 85 affiliate offices, together operating in 110 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Group, a subsidiary of WPP (NASDAQ: WPPGY), the world’s leader in communications services. For more information, please visit www.burson-marsteller.com.