Korean Olympic Committee
The brief
The Korean Olympic Committee (KOC) wanted to re-position itself on the international sports scene to best support Korean cities reaching out to attract major international events. The KOC turned to TSE Consulting for advice on how to develop an international out-reach programme focused on building relations within the international sports community.
Our response
TSE was aware that the KOC not only had to focus on the current Korean bids but that it had to think long-term in their positioning and international strategy for the benefit of both its current and future bids. In response TSE built strategies outlining how the KOC could firstly re-position itself towards the international sports community and secondly how it could best support Korean bids for international major sports events. TSE, through its Lausanne office set up meetings for the KOC with many of the key decision makers in International Federations based in Switzerland. The KOC has been successful in showcasing Korea as a power house in attracting international events, especially with the recent success of Daegu for the 2011 World Athletics Championships and Incheon for hosting the rights to the 2014 Asian Games, and with many more great events to come. The KOC, with the help of TSE, has been successful in positioning itself in the international sports community and reaching out to the key influencers in international sport.

Dr. Jung-Kil Kim President, Korean Olympic Committee

2014-11-14T23:56:01+00:00

Dr. Jung-Kil Kim President, Korean Olympic Committee

"TSE has been a trusted advisor, their insight and expertise has proved to be invaluable to our continued success."
More examples of client assignments


AMERICAN CITIES

CANADIAN CITIES

COLLEGIATE ORGANIZATIONS/INSTITUTIONS

INTERNATIONAL CITIES

INTERNATIONAL EVENT BIDS

INTERNATIONAL FEDERATIONS

MEXICAN CITIES

NATIONAL OLYMPIC COMMITTEES AND SPORT MINISTRIES

STATE ASSOCIATIONS

USOC & NATIONAL GOVERNING BODIES (NGBs)

Our Offices

TSE Consulting offices

Indianapolis
201 South Capitol Avenue, Suite 555
Indianapolis, IN 46225 (USA)
T: +1 317-714-3667
info@tseconsulting.com

Colorado Springs
2144 Rocking Horse Court
Colorado Springs, Colorado 80921 (USA)
T : +1 719-488-5980
info@tseconsulting.com

×

BURSON-MARSTELLER SPORT

As of January 17, 2018, all international activities of TSE Consulting have been integrated into Burson-Marsteller Sport.

This new expansion and investment in sport will provide clients with new resources and new services. As such, Burson-Marsteller Sport will include services including Campaigning & International Relations, Crisis Management & Corporate Communication. Event Strategy Development & Evaluation, Destination Marketing & Event Host Communication, Sport Strategy & Policy Development, and Training & Knowledge Transfer. Read more: www.burson-marsteller-sport.com.

Burson-Marsteller Sport is the sport unit of Burson-Marsteller. Burson-marsteller, established in 1953, is a leading global strategic communications and public relations firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, reputation and crisis management, advertising and digital strategies. The firm’s seamless worldwide network consists of 77 offices and 85 affiliate offices, together operating in 110 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Group, a subsidiary of WPP (NASDAQ: WPPGY), the world’s leader in communications services. For more information, please visit www.burson-marsteller.com.