International University Sports Federation (FISU)
The briefThe International University Sports Federation (FISU), the governing body responsible for the Summer and Winter Universiades as well as the World University Championships, has engaged TSE Consulting to review their current bidding structure and process in order to increase the interest of bidding cities.
Our responseFollowing the initial review of the FISU current bidding processes, TSE developed a recommendation strategy for the Summer and Winter Universiades outlining key messages which made these events more attractive to host cities. TSE's knowledge and past experience with potential host cities ensured that the needs of the federation are balanced with those of the cities. This well-balanced understanding enabled TSE to easily facilitate the activation of this new structure internationally, ensuring future development and benefits for each party.
Secretary General/CEO, International University Sports Federation
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