International University Sports Federation (FISU)
The brief
The International University Sports Federation (FISU), the governing body responsible for the Summer and Winter Universiades as well as the World University Championships, has engaged TSE Consulting to review their current bidding structure and process in order to increase the interest of bidding cities.
Our response
Following the initial review of the FISU current bidding processes, TSE developed a recommendation strategy for the Summer and Winter Universiades outlining key messages which made these events more attractive to host cities. TSE's knowledge and past experience with potential host cities ensured that the needs of the federation are balanced with those of the cities. This well-balanced understanding enabled TSE to easily facilitate the activation of this new structure internationally, ensuring future development and benefits for each party.

Eric Saintrond

Secretary General/CEO, International University Sports Federation

2014-10-17T23:56:01+00:00

Eric Saintrond

Secretary General/CEO, International University Sports Federation

"Our discussions with TSE surrounding the Universiades have been positive and inspiring. I am excited about building new relationships with cities and the future enhancement of our event. TSE's experience and knowledge is an invaluable step forward for FISU."
More examples of client assignments


AMERICAN CITIES

CANADIAN CITIES

COLLEGIATE ORGANIZATIONS/INSTITUTIONS

INTERNATIONAL CITIES

INTERNATIONAL EVENT BIDS

INTERNATIONAL FEDERATIONS

MEXICAN CITIES

NATIONAL OLYMPIC COMMITTEES AND SPORT MINISTRIES

STATE ASSOCIATIONS

USOC & NATIONAL GOVERNING BODIES (NGBs)

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BURSON-MARSTELLER SPORT

As of January 17, 2018, all international activities of TSE Consulting have been integrated into Burson-Marsteller Sport.

This new expansion and investment in sport will provide clients with new resources and new services. As such, Burson-Marsteller Sport will include services including Campaigning & International Relations, Crisis Management & Corporate Communication. Event Strategy Development & Evaluation, Destination Marketing & Event Host Communication, Sport Strategy & Policy Development, and Training & Knowledge Transfer. Read more: www.burson-marsteller-sport.com.

Burson-Marsteller Sport is the sport unit of Burson-Marsteller. Burson-marsteller, established in 1953, is a leading global strategic communications and public relations firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, reputation and crisis management, advertising and digital strategies. The firm’s seamless worldwide network consists of 77 offices and 85 affiliate offices, together operating in 110 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Group, a subsidiary of WPP (NASDAQ: WPPGY), the world’s leader in communications services. For more information, please visit www.burson-marsteller.com.