International Association of Athletics Federations (IAAF)
The brief
The International Association of Athletic Federations, the governing body of world athletics, decided to conduct a major Strategic Review of the sport to ensure its development and continued growth through to the centenary of the IAAF in 2012 and beyond. They engaged TSE Consulting to undertake this project together with them and has been their trusted advisor for over 10 years.
Our response
The "Athletics` World Plan" was the personal project of the President of the IAAF, Lamine Diack. As with all such projects, TSE Consulting worked alongside its client acting the co-pilot, whilst they remained totally in control of the project `flying the aircraft`. The final plan, which was delivered to the IAAF Congress during the World Athletics Championships held in Paris, has been hailed as a landmark achievement within the sport, providing a clear direction and common platform on how to globally move Athletics forward in a strong, concise and well-coordinated manner. Together with the President and a project Steering Group, TSE assisted the IAAF in developing the key Objectives, Focus Areas and Actions contained within the plan. TSE project managed the delivery of the final plan, undertook an immense amount of initial research and benchmarking, managing working groups, working with the IAAF`s 211 individual Member Federations and conducting focus groups in literally every corner of the world. The final plan will now form the basis for basis of the IAAF`s approach to the management of the sport of Athletics over the coming decade. TSE is continuing to assist the IAAF with the Project Management of the implementation of this Strategic Plan.

IAAF

2014-11-02T23:56:01+00:00

IAAF

"TSE Consulting was chosen to help the IAAF with its long term strategic plan for the sport of Athletics because of its knowledge and experience within international sport and its ability to manage a global project of such magnitude."
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BURSON-MARSTELLER SPORT

As of January 17, 2018, all international activities of TSE Consulting have been integrated into Burson-Marsteller Sport.

This new expansion and investment in sport will provide clients with new resources and new services. As such, Burson-Marsteller Sport will include services including Campaigning & International Relations, Crisis Management & Corporate Communication. Event Strategy Development & Evaluation, Destination Marketing & Event Host Communication, Sport Strategy & Policy Development, and Training & Knowledge Transfer. Read more: www.burson-marsteller-sport.com.

Burson-Marsteller Sport is the sport unit of Burson-Marsteller. Burson-marsteller, established in 1953, is a leading global strategic communications and public relations firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, reputation and crisis management, advertising and digital strategies. The firm’s seamless worldwide network consists of 77 offices and 85 affiliate offices, together operating in 110 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Group, a subsidiary of WPP (NASDAQ: WPPGY), the world’s leader in communications services. For more information, please visit www.burson-marsteller.com.