City of Manchester
The brief
The Manchester City Council has a vision to establish itself as the world-leading sport city with the Eastlands area of Manchester as the central focus for events and administration of sports. Manchester are interested in developing the burgeoning sports industry that had grown up around the 2002 Commonwealth Games legacy infrastructure in a way that not only assisted renewal of the area but also opened a channel to reconnect with the community. As part of the 'Manchester Eastlands Regeneration Framework', Manchester is looking at the potential development of a regional sports hub or house of sport concept and appointed TSE Consulting to assist with the concept development.
Our response
TSE conducted desk research and interviews with a number of sports hubs from around the world to determine common success factors and drivers for the development of a potential house of sport in the greater East Manchester area. The subsequent analysis and understanding formed the basis of the final recommendations.The final analysis provided the Manchester City Council with a comprehensive independent situational review which included an assessment of the key blockers and drivers applicable to the house of sport concept, the opportunities and proposed direction for communication and messaging, and a summary of possible key tenants.

Neil Fairlamb Head of Sport, Manchester City Council

2014-12-09T23:56:01+00:00

Neil Fairlamb Head of Sport, Manchester City Council

"Manchester is a truly unique city when it comes to sport. A potential regional sports hub would further add to the economic development of Manchester. We are happy to be working with TSE Consulting as they have a unique understanding of the sports market, both national and international. This provides an educated perspective and an efficient way of working, allowing the project to move quickly."
More examples of client assignments


AMERICAN CITIES

CANADIAN CITIES

COLLEGIATE ORGANIZATIONS/INSTITUTIONS

INTERNATIONAL CITIES

INTERNATIONAL EVENT BIDS

INTERNATIONAL FEDERATIONS

MEXICAN CITIES

NATIONAL OLYMPIC COMMITTEES AND SPORT MINISTRIES

STATE ASSOCIATIONS

USOC & NATIONAL GOVERNING BODIES (NGBs)


BURSON-MARSTELLER SPORT

As of January 17, 2018, all international activities of TSE Consulting have been integrated into Burson-Marsteller Sport.

This new expansion and investment in sport will provide clients with new resources and new services. As such, Burson-Marsteller Sport will include services including Campaigning & International Relations, Crisis Management & Corporate Communication. Event Strategy Development & Evaluation, Destination Marketing & Event Host Communication, Sport Strategy & Policy Development, and Training & Knowledge Transfer. Read more: www.burson-marsteller-sport.com.

Burson-Marsteller Sport is the sport unit of Burson-Marsteller. Burson-marsteller, established in 1953, is a leading global strategic communications and public relations firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, reputation and crisis management, advertising and digital strategies. The firm’s seamless worldwide network consists of 77 offices and 85 affiliate offices, together operating in 110 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Group, a subsidiary of WPP (NASDAQ: WPPGY), the world’s leader in communications services. For more information, please visit www.burson-marsteller.com.