City of Halmstad, Sweden
The brief
Halmstad established their 'Vision Halmstad 2020' in 2007 but wished to develop a concrete management and steering model to support this overarching vision. Vision Halmstad 2020 focuses on three axes: (1) the vision of hometown, (2) the city of knowledge and (3) the city of experiences. As part of this vision, Halmstad wanted to develop a successful sports event strategy that would leverage the current programmes already in place.
Our response
TSE supported Halmstad in their efforts to develop a successful sports event strategy, taking into consideration the Vision Halmstad 2020, and existing programmes. To that end, TSE delivered a presentation on place branding and the role of major events within a city's strategy. The main purpose of this presentation was for Halmstad to understand how it could make the most of their events in terms of communication and promotion for the city. TSE then organised a half-day workshop on the current trends in the international world of sports as well as TSE's Event Strategy Framework. This workshop aimed at developing Halmstad's insights regarding their current position and the steps needed in order to move forward. Finally, TSE provided Halmstad with a report outlining feedback and recommendations for its event strategy.

Ann Johannsson Head of Halmstad Convention BureauCity of Halmstad


Ann Johannsson Head of Halmstad Convention BureauCity of Halmstad

"Since working with TSE we have already celebrated our first success as we won the right to host the 2018 World Team Table Tennis Championship. We are confident that we can host more international events in the future and we will put all of our efforts into doing so."
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Our Offices

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As of January 17, 2018, all international activities of TSE Consulting have been integrated into Burson-Marsteller Sport.

This new expansion and investment in sport will provide clients with new resources and new services. As such, Burson-Marsteller Sport will include services including Campaigning & International Relations, Crisis Management & Corporate Communication. Event Strategy Development & Evaluation, Destination Marketing & Event Host Communication, Sport Strategy & Policy Development, and Training & Knowledge Transfer. Read more:

Burson-Marsteller Sport is the sport unit of Burson-Marsteller. Burson-marsteller, established in 1953, is a leading global strategic communications and public relations firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, reputation and crisis management, advertising and digital strategies. The firm’s seamless worldwide network consists of 77 offices and 85 affiliate offices, together operating in 110 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Group, a subsidiary of WPP (NASDAQ: WPPGY), the world’s leader in communications services. For more information, please visit