City of Amsterdam
The brief
The City of Amsterdam has a strong sporting objective - to raise its profile within the international sports world. This ambition is right in line with the Netherlands' wider ambition of using sport to create a healthier nation. The national plan, entitled "Olympic Plan 2028", identifies organising the Summer Olympic Games in 2028 as a key driver and catalyst for all sporting activities planned for the coming decade. Amsterdam hopes to be selected as the candidate city for the Netherlands, in their bid for the 2028 Games and as such wants to increase its influence within the sporting world.
Our response
TSE Consulting was approached to assist the City of Amsterdam to become more present, visible and influential in the world of international sport. Starting with an initial TSE Survey, this helped define the city's perception amongst the key players in the industry. The sports department, together with TSE then developed a plan to attract those events that would enable Amsterdam to make the right connections within the world of international sports. At the same time, the detailed plan would also significantly increase the city's experience and expertise in the organisation of large international sporting events.The first major bid identified in this process was the 2016 European Athletics Championships, for which TSE was the head consultant. The event was successfully awarded to Amsterdam in November 2011, beating out candidates Istanbul (TUR) and Split (CRO). Also, with TSE's instrumental assistance, Amsterdam has been able to maximise the impact of its presence at SportAccord each year. Working with TSE has also guaranteed Amsterdam's leaders secured speaking engagements in various conferences such as "City Events-Where Cities meet sport" and the World Union of Olympic Cities' Congress.

Henk Stokhof Director of Olympic Ambition, City of Amsterdam

2014-12-08T23:56:01+00:00

Henk Stokhof Director of Olympic Ambition, City of Amsterdam

"TSE's understanding of the sport world helped us in shaping our hosting strategy for years to come. In particular, their understanding of the sport of Athletics helped us develop a very strong and convincing narrative for the 2016 European Athletics Championships. We won, and this great success is now a key stepping stone for our Olympic ambitions."
More examples of client assignments


AMERICAN CITIES

CANADIAN CITIES

COLLEGIATE ORGANIZATIONS/INSTITUTIONS

INTERNATIONAL CITIES

INTERNATIONAL EVENT BIDS

INTERNATIONAL FEDERATIONS

MEXICAN CITIES

NATIONAL OLYMPIC COMMITTEES AND SPORT MINISTRIES

STATE ASSOCIATIONS

USOC & NATIONAL GOVERNING BODIES (NGBs)

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BURSON-MARSTELLER SPORT

As of January 17, 2018, all international activities of TSE Consulting have been integrated into Burson-Marsteller Sport.

This new expansion and investment in sport will provide clients with new resources and new services. As such, Burson-Marsteller Sport will include services including Campaigning & International Relations, Crisis Management & Corporate Communication. Event Strategy Development & Evaluation, Destination Marketing & Event Host Communication, Sport Strategy & Policy Development, and Training & Knowledge Transfer. Read more: www.burson-marsteller-sport.com.

Burson-Marsteller Sport is the sport unit of Burson-Marsteller. Burson-marsteller, established in 1953, is a leading global strategic communications and public relations firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, reputation and crisis management, advertising and digital strategies. The firm’s seamless worldwide network consists of 77 offices and 85 affiliate offices, together operating in 110 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Group, a subsidiary of WPP (NASDAQ: WPPGY), the world’s leader in communications services. For more information, please visit www.burson-marsteller.com.