Brazilian National Olympic Committee (COB)
The BriefThe Brazilian National Olympic Committee (COB) was seeking assistance in strengthening their Olympic sports foundation among their various sport confederations within Brazil. There was a need for stronger plans by the confederations and the COB to ensure the improvement of athletic performances and that all necessary resources were targeted for the Olympic Games in 2016. Another significant area was the coordinating of sport-related initiatives and planning in conjunction with the Rio 2016 Organising Committee.
Our ResponseTSE worked together with the Brazilian Olympic Committee and the national federations with a goal of improving the performance of athletes at the Olympic Games through the use of proven models of success. London 2012 acted as a large milestone to evaluate the progress, but 2016 was the main target for the project. Also as part of the contract, TSE provided broad-range consultation on sport-related activities for the Rio 2016 organising committee in the lead up to the Olympic Games in 2016.
From the Client"The arrival of Steve Roush and TSE Consulting brought an immense contribution to the development of Olympic Sports in Brazil. His experience leading the American team during three editions of the Olympic Games proved to be very useful. His presence added to the planning that was being done by the Brazilian Olympic Committee, together with the national federations, for the Olympic cycle culminating in 2016 in our country."
Marcus Vinicius Freire, Executive Sport Director, Brazilian Olympic Committee
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