Brazilian National Olympic Committee (COB)
The Brief
The Brazilian National Olympic Committee (COB) was seeking assistance in strengthening their Olympic sports foundation among their various sport confederations within Brazil. There was a need for stronger plans by the confederations and the COB to ensure the improvement of athletic performances and that all necessary resources were targeted for the Olympic Games in 2016. Another significant area was the coordinating of sport-related initiatives and planning in conjunction with the Rio 2016 Organising Committee.
Our Response
TSE worked together with the Brazilian Olympic Committee and the national federations with a goal of improving the performance of athletes at the Olympic Games through the use of proven models of success. London 2012 acted as a large milestone to evaluate the progress, but 2016 was the main target for the project. Also as part of the contract, TSE provided broad-range consultation on sport-related activities for the Rio 2016 organising committee in the lead up to the Olympic Games in 2016.
 From the Client
"The arrival of Steve Roush and TSE Consulting brought an immense contribution to the development of Olympic Sports in Brazil. His experience leading the American team during three editions of the Olympic Games proved to be very useful. His presence added to the planning that was being done by the Brazilian Olympic Committee, together with the national federations, for the Olympic cycle culminating in 2016 in our country."

Marcus Vinicius Freire, Executive Sport Director, Brazilian Olympic Committee

2018-01-15T15:46:18+00:00

Marcus Vinicius Freire, Executive Sport Director, Brazilian Olympic Committee

"The arrival of Steve Roush and TSE Consulting brought an immense contribution to the development of Olympic Sports in Brazil. His experience leading the American team during three editions of the Olympic Games proved to be very useful. His presence added to the planning that was being done by the Brazilian Olympic Committee, together with the national federations, for the Olympic cycle culminating in 2016 in our country."
More examples of client assignments


AMERICAN CITIES

CANADIAN CITIES

COLLEGIATE ORGANIZATIONS/INSTITUTIONS

INTERNATIONAL CITIES

INTERNATIONAL EVENT BIDS

INTERNATIONAL FEDERATIONS

MEXICAN CITIES

NATIONAL OLYMPIC COMMITTEES AND SPORT MINISTRIES

STATE ASSOCIATIONS

USOC & NATIONAL GOVERNING BODIES (NGBs)


BURSON-MARSTELLER SPORT

As of January 17, 2018, all international activities of TSE Consulting have been integrated into Burson-Marsteller Sport.

This new expansion and investment in sport will provide clients with new resources and new services. As such, Burson-Marsteller Sport will include services including Campaigning & International Relations, Crisis Management & Corporate Communication. Event Strategy Development & Evaluation, Destination Marketing & Event Host Communication, Sport Strategy & Policy Development, and Training & Knowledge Transfer. Read more: www.burson-marsteller-sport.com.

Burson-Marsteller Sport is the sport unit of Burson-Marsteller. Burson-marsteller, established in 1953, is a leading global strategic communications and public relations firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, reputation and crisis management, advertising and digital strategies. The firm’s seamless worldwide network consists of 77 offices and 85 affiliate offices, together operating in 110 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Group, a subsidiary of WPP (NASDAQ: WPPGY), the world’s leader in communications services. For more information, please visit www.burson-marsteller.com.