News from TSE Consulting

VisitPITTSBURGH has appointed TSE Consulting to provide strategic direction to its sport tourism initiatives

VisitPITTSBURGH, the official tourism promotion agency for Allegheny County (Pennsylvania) has selected TSE Consulting to assist in the development of a comprehensive strategy for identifying, attracting and hosting important sports events, conventions, and conferences.

Building upon a strong track record of major event successes, future events for “America’s Most Livable City” include the 2014 USA Gymnastics National Championships, 2nd and 3rd Rounds of the 2015 NCAA Men’s Basketball Championships and the 2016 U.S. Open Golf Tournament.

TSE Consulting provides strategic advice to cities seeking to use sporting events to enhance economic development and provide social benefit. Its North American office in Indianapolis will provide leadership for the project.

Jennifer Hawkins, Director, Sports Marketing & Development, VisitPITTSBURGH said: “Pittsburgh is one of the most important sport cities in the United States, with iconic professional franchises, high-tech venues and strong institutional partnerships. We hope to continue to attract great events to our city and region and at the same time optimise their impact. We are pleased to work with TSE Consulting to formulate a long-term strategic direction that will best serve our community.

Dale Neuburger, Director, TSE Consulting – North America, said: “We are very pleased to have the opportunity to work with VisitPITTSBURGH, one of the most successful and respected convention and visitors bureaus in the country. Their approach to event bidding and hosting has focused on providing benefit to the community, and we will deliver strategic advice based upon our experience with cities worldwide. We are honored to participate in a process that has the potential to lead to so many exciting results.

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Colorado Springs, Colorado 80921 (USA)
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BURSON-MARSTELLER SPORT

As of January 17, 2018, all international activities of TSE Consulting have been integrated into Burson-Marsteller Sport.

This new expansion and investment in sport will provide clients with new resources and new services. As such, Burson-Marsteller Sport will include services including Campaigning & International Relations, Crisis Management & Corporate Communication. Event Strategy Development & Evaluation, Destination Marketing & Event Host Communication, Sport Strategy & Policy Development, and Training & Knowledge Transfer. Read more: www.burson-marsteller-sport.com.

Burson-Marsteller Sport is the sport unit of Burson-Marsteller. Burson-marsteller, established in 1953, is a leading global strategic communications and public relations firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, reputation and crisis management, advertising and digital strategies. The firm’s seamless worldwide network consists of 77 offices and 85 affiliate offices, together operating in 110 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Group, a subsidiary of WPP (NASDAQ: WPPGY), the world’s leader in communications services. For more information, please visit www.burson-marsteller.com.