News from TSE Consulting

TSE Sports Performance Services on-site in Turkey

Last month TSE’s Senior Sport Performance Consultant, Steve Roush, visited Turkey as part of an ongoing project being conducted alongside the Turkish Swimming Federation (THY).


Roush visited all of the swimming high performance centers in Turkey and is now in the process of performing a thorough evaluation of each of the centers across a host of criteria including facilities, equipment, personnel, elite athlete programmes and development systems.




Centers in Istanbul, Bursa, Adana, Kayseri, Ankara and Trabzon we visited and assessed for this phase of the project.


Steve joined TSE Consulting after having served four years as the Chief of Sport Performance for the United States Olympic Committee including the 2008 Olympic Games in Beijing where Team USA enjoyed a record medal haul for the organisation. As the head of TSE Consulting’s Sports Performance activities, Steve is coordinating TSE’s assistance to sports organisations and governmental agencies in improving elite athlete performance by providing strategic advice, as well as tailored consulting and training programmes in areas such as: Athlete Development Pipeline, High Performance Planning, Olympic Games preparation consultation and Evaluation of sports performance systems.

The TSE Consulting Sports Performance Team, based in Colorado Springs, USA, home to the United States Olympic Committee, fully understands the landscape of the elite international sports competition and the challenges of elite performance, especially the Olympic Games systems. As such, we provide intimate knowledge of the “best practices” used successfully by the leading National Olympic Committees around the world and assist clients in developing athlete-centred, systematic approaches to elite sports performance.

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As of January 17, 2018, all international activities of TSE Consulting have been integrated into Burson-Marsteller Sport.

This new expansion and investment in sport will provide clients with new resources and new services. As such, Burson-Marsteller Sport will include services including Campaigning & International Relations, Crisis Management & Corporate Communication. Event Strategy Development & Evaluation, Destination Marketing & Event Host Communication, Sport Strategy & Policy Development, and Training & Knowledge Transfer. Read more:

Burson-Marsteller Sport is the sport unit of Burson-Marsteller. Burson-marsteller, established in 1953, is a leading global strategic communications and public relations firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, reputation and crisis management, advertising and digital strategies. The firm’s seamless worldwide network consists of 77 offices and 85 affiliate offices, together operating in 110 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Group, a subsidiary of WPP (NASDAQ: WPPGY), the world’s leader in communications services. For more information, please visit