News from TSE Consulting

TSE Consulting unveils new study about the commercial opportunities related to event hosting

TSE Consulting, the international consulting firm, has published a new independent study called ‘Sports events: are host cities maximising the commercial opportunities?’ The new study explores the hypothesis that cities are not making the most of the commercial-opportunities presented to them through the hosting of sports events.

With results of the survey and interviews coming from over 100 host cities worldwide, TSE’s latest study shows that a majority of respondents (63%) found it likely that their city would be able to host more events if they could generate additional income. However, the results also showed that there are many cities that are not thinking about the commercial opportunities at all or are at least are not aware of how to take full advantage of them.

Based on the results, TSE formulated a number of recommendations, including ideas for cities on how to start developing commercial opportunities, for example, launching an initiative to start generating money from local stakeholders.

The coordinator of this study, Rosmarijn van Kleef, Consultant at TSE, said, “This study gives a new perspective to hosting. Cities have unique assets that could be of interest to event sponsors, and most of the time they are not even aware of the options they have. The results allow host cities and event rights holders to explore a new side of hosting, one that could eventually lead to self-funded sport events.”

TSE Consulting Managing Director, Lars Haue-Pedersen said, “At TSE we invest many resources in these types of studies because we know how much they are valued among our clients and contact cities worldwide. We are already looking forward to our next research project and sharing that with the sport community at large.”

The study was conducted in conjunction with Amsterdam University of Applied Sciences (HvA).

If you are interested in receiving a full copy of the report, please click here.

For more information, please contact:

Tanya Ng Yuen, TSE Consulting, Consultant

Phone: +41 21 313 23 00



Our Offices

TSE Consulting offices

201 South Capitol Avenue, Suite 555
Indianapolis, IN 46225 (USA)
T: +1 317-714-3667

Colorado Springs
2144 Rocking Horse Court
Colorado Springs, Colorado 80921 (USA)
T : +1 719-488-5980



As of January 17, 2018, all international activities of TSE Consulting have been integrated into Burson-Marsteller Sport.

This new expansion and investment in sport will provide clients with new resources and new services. As such, Burson-Marsteller Sport will include services including Campaigning & International Relations, Crisis Management & Corporate Communication. Event Strategy Development & Evaluation, Destination Marketing & Event Host Communication, Sport Strategy & Policy Development, and Training & Knowledge Transfer. Read more:

Burson-Marsteller Sport is the sport unit of Burson-Marsteller. Burson-marsteller, established in 1953, is a leading global strategic communications and public relations firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, reputation and crisis management, advertising and digital strategies. The firm’s seamless worldwide network consists of 77 offices and 85 affiliate offices, together operating in 110 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Group, a subsidiary of WPP (NASDAQ: WPPGY), the world’s leader in communications services. For more information, please visit