News from TSE Consulting

TSE Consulting hosts exclusive workshop on Esports events

TSE Consulting had the pleasure of hosting an exclusive Esports workshop last week in Aarhus, Denmark. The workshop offered city representatives the unique opportunity of listening to leading Esports expert Ronnie Hansen – Partner at TSE Consulting and industry leader Ulrich Schulze- Vice-President Pro-Gaming at ESL, as they revealed fascinating statistics and key take-away’s for any host keen to bring this new kind of “sport event” to their city.

Among topics discussed was the rapid rise of Esports, the investment by professional sports clubs who are setting up teams and the fact that E-sports events are attract thousands of spectators – especially its popularity among young people that is set to further grow over the coming years.

In addition, a lively exchange focused on traditional vs analogue sport events and the new opportunities available to traditional host cities emerged from the round table that followed. The panel included legendary Manchester United goalkeeper – Peter Schmeichel, Angela Ruggiero – Head of IOC Athletes Commission & Founder of Sports Innovation Lab, Dominic Grainger – CEO of WPP Sports, Rasmus Hessum Hansen – Head of Events for the City of Odense and Lindsay Harrison – Senior Manager of Edmonton Events.

Lars Haue-Pedersen, Managing Director, TSE Consulting said, “Esports is a rapidly growing sector with events that bring a following capable of changing the face of a host city. Esports makes for an interesting hosting opportunity especially for cities ready to breakout of the traditional event scene.”

Ronnie Hansen, Senior Consultant and Partner, TSE Consulting said, “Esports offers host cities new and exciting opportunities to enter into a virtually untapped market.  15 years ago, these events did not exist and now they is being followed by hundreds of thousands of youth. As more and more traditional sport organisations find ways of incorporating their sport into an Esport event this can offer an incredible opportunity for host cities now and in the future.”


Both presentations from the Esport workshop can be downloaded here:

TSE Esport presentation 6 April 2017

ESL Presentation Aarhus 6 April 2017


For more information please contact:

Rosmarijn Van Kleef

Consultant, TSE Consulting



Ronnie Hansen

Senior Consultant and Partner, TSE Consulting




As of January 17, 2018, all international activities of TSE Consulting have been integrated into Burson-Marsteller Sport.

This new expansion and investment in sport will provide clients with new resources and new services. As such, Burson-Marsteller Sport will include services including Campaigning & International Relations, Crisis Management & Corporate Communication. Event Strategy Development & Evaluation, Destination Marketing & Event Host Communication, Sport Strategy & Policy Development, and Training & Knowledge Transfer. Read more:

Burson-Marsteller Sport is the sport unit of Burson-Marsteller. Burson-marsteller, established in 1953, is a leading global strategic communications and public relations firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, reputation and crisis management, advertising and digital strategies. The firm’s seamless worldwide network consists of 77 offices and 85 affiliate offices, together operating in 110 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Group, a subsidiary of WPP (NASDAQ: WPPGY), the world’s leader in communications services. For more information, please visit