News from TSE Consulting

TSE Consulting congratulates Copenhagen 2017

TSE Consulting congratulates its long-time clients Sport Event Denmark and Danish Swimming on winning the rights to host the 2017 European Swimming Championships.

The Danish team, composed of representatives from the Danish Swimming Federation, City of Copenhagen and the Danish Government presented their plans for hosting the event last Friday at the European Swimming Federation’s (LEN) General Assembly in Vienna, Austria. After a convincing presentation, the bid from Copenhagen, Denmark was awarded the right to host the 2017 European Swimming Championships.

Pia Holmen, General Secretary, Danish Swimming said, “Hosting the European Swimming Championships in our capital city of Copenhagen is exciting. The idea that we can offer our swimmers and all of Denmark an international event at home is a huge opportunity that will ensure the further growth and development of swimming on all levels.”

LEN President Paolo Barelli praised the Danish bid saying, “Copenhagen is not just a beautiful city and a capital of a magnificent country, but has also become the capital of sport by staging a handful of great events in succession. LEN is really happy to be part of these series and even more proud that our continental showcase will be the first sport meet held in the brand new Royal Arena. We have to be grateful for the great efforts of the Danish Swimming Federation and Sport Event Denmark, we know we are going to work with dedicated professionals.”

Lars Haue-Pedersen, Managing Director, TSE Consulting added, “This is a well-deserved win for Danish Swimming. The team has worked hard to bring the European Swimming Championships to Copenhagen and it is wonderful to see all their hard work pay off.”

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As of January 17, 2018, all international activities of TSE Consulting have been integrated into Burson-Marsteller Sport.

This new expansion and investment in sport will provide clients with new resources and new services. As such, Burson-Marsteller Sport will include services including Campaigning & International Relations, Crisis Management & Corporate Communication. Event Strategy Development & Evaluation, Destination Marketing & Event Host Communication, Sport Strategy & Policy Development, and Training & Knowledge Transfer. Read more:

Burson-Marsteller Sport is the sport unit of Burson-Marsteller. Burson-marsteller, established in 1953, is a leading global strategic communications and public relations firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, reputation and crisis management, advertising and digital strategies. The firm’s seamless worldwide network consists of 77 offices and 85 affiliate offices, together operating in 110 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Group, a subsidiary of WPP (NASDAQ: WPPGY), the world’s leader in communications services. For more information, please visit