News from TSE Consulting

TSE Consulting Commends Utah Sports Commission on Economic Development Success

TSE Consulting congratulates its client the Utah Sports Commission on stimulating the Utah economy and continuing to advance the legacy ideals of the 2002 Olympic Winter Games.

TSE Consulting undertook an exhaustive four-month performance review, organisational analysis, and evaluation of the Utah Sports Commission. The final report was delivered to its Board of Trustees today, showing remarkable results in generating economic impact, enhancing domestic and international image, and administering the Olympic legacy strategy. TSE commended the Utah Sports Commission on its broad impact on the economy of the State of Utah through successful sports event hosting, wide-ranging private sector business expansion, and substantial broadcast and social media exposure of the brand, “Utah: The State of Sport.”

Jeff Robbins, President & CEO of the Utah Sports Commission, said, “I am appreciative to world-renowned TSE Consulting for their rigorous analysis of our business management practices, economic impact metrics, and event successes. On behalf of the Utah Sports Commission Board of Trustees and my staff colleagues, we are very pleased to know that our efforts over the last sixteen years have brought such significant economic development results for the State of Utah.”

Lars Haue-Pedersen, TSE Consulting Managing Director, said, “This is an important moment for the Utah Sports Commission in demonstrating the many ways in which it creates economic development for the State of Utah. The Utah Sports Commission clearly understands its mission and undertakes its responsibilities with efficiency, integrity, and adherence to Olympic ideals. We know of no US-based sports commission that has produced such an extraordinary record of success.”

For more information, please contact:

Tanya Heimlich-Ng Yuen

Partner and Senior Consultant





As of January 17, 2018, all international activities of TSE Consulting have been integrated into Burson-Marsteller Sport.

This new expansion and investment in sport will provide clients with new resources and new services. As such, Burson-Marsteller Sport will include services including Campaigning & International Relations, Crisis Management & Corporate Communication. Event Strategy Development & Evaluation, Destination Marketing & Event Host Communication, Sport Strategy & Policy Development, and Training & Knowledge Transfer. Read more:

Burson-Marsteller Sport is the sport unit of Burson-Marsteller. Burson-marsteller, established in 1953, is a leading global strategic communications and public relations firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, reputation and crisis management, advertising and digital strategies. The firm’s seamless worldwide network consists of 77 offices and 85 affiliate offices, together operating in 110 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Group, a subsidiary of WPP (NASDAQ: WPPGY), the world’s leader in communications services. For more information, please visit