News from TSE Consulting

TSE Consulting appointed to further enhance UCI’s host city outreach

The Union Cycliste Internationale (UCI) has appointed TSE Consulting to review how international cycling events are marketed and promoted to potential host cities around the world.

TSE will support the UCI in reviewing its overall event portfolio and the positioning of each of the events within this portfolio. Furthermore, TSE will support the UCI in further strengthening the on-going communication made to cities with the aim of increasing interest from cities, big and small, in hosting international cycling events.

Lars Haue-Pedersen, TSE Managing Director, said: “We are delighted to be working with the UCI and to contribute to their efforts in reaching out to cities. We trust that our experience, understanding and global network of city contacts will assist the UCI. The diverse portfolio of cycling events presents a range of great opportunities for host cities and we look forward to supporting the UCI in sharing that message worldwide.”

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As of January 17, 2018, all international activities of TSE Consulting have been integrated into Burson-Marsteller Sport.

This new expansion and investment in sport will provide clients with new resources and new services. As such, Burson-Marsteller Sport will include services including Campaigning & International Relations, Crisis Management & Corporate Communication. Event Strategy Development & Evaluation, Destination Marketing & Event Host Communication, Sport Strategy & Policy Development, and Training & Knowledge Transfer. Read more:

Burson-Marsteller Sport is the sport unit of Burson-Marsteller. Burson-marsteller, established in 1953, is a leading global strategic communications and public relations firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, reputation and crisis management, advertising and digital strategies. The firm’s seamless worldwide network consists of 77 offices and 85 affiliate offices, together operating in 110 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Group, a subsidiary of WPP (NASDAQ: WPPGY), the world’s leader in communications services. For more information, please visit