News from TSE Consulting

TSE Consulting adds new expert to exclusive Academic Advisor group

TSE Consulting is proud to announce the addition of a new Academic Advisor – Dr Lisa Neirotti. Dr Neirotti is currently an Associate Professor at George Washington University and specialises in sport tourism and event management and marketing.

In addition, she is also President for the Washington DC chapter of the Women in Sports and Events (WISE), MEMOS professor, and holds roles at the Sports Travel Magazine (Editorial Board) and the National Association of Sports Commissions.

Besides her academic interests, Dr Neirotti is the recipient of the Fulbright specialist award as well as the Sports Tourism Innovator Award.

With her experience, Dr Neirotti will be mainly focusing on the domain of Sport Tourism. She joins ten other highly recognised academics in the network of the TSE Academic Advisors – each specialised in sport related topics such as communication, marketing, management, economics and law. The Academic Advisors ensure that TSE Consultants worldwide are up-to-date on the latest research trends and findings for the benefits of their clients. TSE is then able to provide a link between the academic and practical world of sport – combining knowledge and experience and generating inspiration for new and necessary research.

Managing Director of TSE Consulting, Lars Haue-Pedersen said, “It gives me great pleasure to welcome Dr Neirotti to our Academic Advisors group. Sport Tourism is a growing field, her experience and knowledge in this domain will bring a fresh and renewed perspective.”

Dr. Lisa Neirotti said, “I am thrilled to be part of this group of academic sport leaders. Working with TSE Consulting and their clients allows me to not only apply my research directly in practice but also to gain unique insight in the needs of the sports world.”

For more information, please contact:

Tanya Heimlich-Ng Yuen

+41 21 313 23 00

tnguyen@tseconsulting.com / www.tseconsulting.com

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BURSON-MARSTELLER SPORT

As of January 17, 2018, all international activities of TSE Consulting have been integrated into Burson-Marsteller Sport.

This new expansion and investment in sport will provide clients with new resources and new services. As such, Burson-Marsteller Sport will include services including Campaigning & International Relations, Crisis Management & Corporate Communication. Event Strategy Development & Evaluation, Destination Marketing & Event Host Communication, Sport Strategy & Policy Development, and Training & Knowledge Transfer. Read more: www.burson-marsteller-sport.com.

Burson-Marsteller Sport is the sport unit of Burson-Marsteller. Burson-marsteller, established in 1953, is a leading global strategic communications and public relations firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, reputation and crisis management, advertising and digital strategies. The firm’s seamless worldwide network consists of 77 offices and 85 affiliate offices, together operating in 110 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Group, a subsidiary of WPP (NASDAQ: WPPGY), the world’s leader in communications services. For more information, please visit www.burson-marsteller.com.