News from TSE Consulting

TSE congratulates client Sport Event Denmark on its win to host the 2018 ISAF World Championships!

Over the weekend, the International Sailing Federation awarded Aarhus 2018 the rights to host the 2018 ISAF World Championships. As lead consultants, TSE facilitated the bid of Sport Event Denmark and the Danish Sailing Federation on various aspects, including the final presentation to the evaluation commission.

After a strong recommendation by the Commission which put forth Denmark as the preferred host, the ISAF Executive Committee unanimously endorsed the selection and named Aarhus, Denmark host of the 2018 ISAF Sailing World Championships.

Lars Lundov, CEO, Sport Event Denmark says: “We are very honoured to be awarded the ISAF Worlds 2018. Aarhus is the right place at the right time for sailing. The city and Denmark have a strong sailing and event tradition and we now look forward to making the event a big bang for sailors and sailing.”

Lars Haue-Pedersen, TSE Consulting Managing Director, said: “This was a very intense bid process and we are incredibly pleased with the positive outcome for our partners in Sport Event Denmark. The team has worked very hard and it is great to see all their hard work pay off. This win is an acknowledgement to the dedication of the city of Aarhus as a sailing hub in the country but also to the country as a centre for international sport worldwide.”

Denmark was up against strong competitors from Busan, Korea, Gdynia, Poland and The Hague, the Netherlands.

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As of January 17, 2018, all international activities of TSE Consulting have been integrated into Burson-Marsteller Sport.

This new expansion and investment in sport will provide clients with new resources and new services. As such, Burson-Marsteller Sport will include services including Campaigning & International Relations, Crisis Management & Corporate Communication. Event Strategy Development & Evaluation, Destination Marketing & Event Host Communication, Sport Strategy & Policy Development, and Training & Knowledge Transfer. Read more:

Burson-Marsteller Sport is the sport unit of Burson-Marsteller. Burson-marsteller, established in 1953, is a leading global strategic communications and public relations firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, reputation and crisis management, advertising and digital strategies. The firm’s seamless worldwide network consists of 77 offices and 85 affiliate offices, together operating in 110 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Group, a subsidiary of WPP (NASDAQ: WPPGY), the world’s leader in communications services. For more information, please visit