News from TSE Consulting

TSE assist VisitPITTSBURGH in the completion of their second phase of strategic development

TSE assist VisitPITTSBURGH in the completion of their second phase of strategic development

VisitPITTSBURGH, the official tourism, marketing and promotion agency of the Pittsburgh region, recently extended its relationship with TSE Consulting seeking assistance in the development of a sports commission. This new commission will the enhance the efforts of the region in the fields of bidding and hosting of major sports events.

TSE Consulting assisted VisitPITTSBURGH in creating a corporate and individual membership program, as well as developing the bylaws and governance model that will enhance the outstanding work done by VisitPITTSBURGH in positioning the city as a preferred destination for meetings, conferences, conventions and important sports events.

TSE Consulting provides strategic advice to cities seeking to develop and engage community partners in aligning sports initiatives with community objectives. The TSE North America office in Indianapolis provided leadership for the project.

Jennifer Hawkins, director, sports marketing & development, VisitPITTSBURGH said: “Pittsburgh is one of the most iconic sports cities in America. Our goal is to function as an organization in a manner that reinforces that perception.  Within the dynamic sports marketplace, it is important that our organization is structured and positioned to achieve success in bidding and hosting events. We are pleased that TSE Consulting has helped us in this process, setting us on a path for success.”

Michelle Perry, Senior Consultant, TSE Consulting – North America, said: “We are pleased to have worked on the evolution of SportsPITTSBURGH. The development of an organizational structure that is consistent with the vision of VisitPITTSBURGH will enable the highest level of success in bidding for and hosting important sporting events. We are honored to have participated in a process that has the potential to lead to so many exciting results for the Pittsburgh region.”

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BURSON-MARSTELLER SPORT

As of January 17, 2018, all international activities of TSE Consulting have been integrated into Burson-Marsteller Sport.

This new expansion and investment in sport will provide clients with new resources and new services. As such, Burson-Marsteller Sport will include services including Campaigning & International Relations, Crisis Management & Corporate Communication. Event Strategy Development & Evaluation, Destination Marketing & Event Host Communication, Sport Strategy & Policy Development, and Training & Knowledge Transfer. Read more: www.burson-marsteller-sport.com.

Burson-Marsteller Sport is the sport unit of Burson-Marsteller. Burson-marsteller, established in 1953, is a leading global strategic communications and public relations firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, reputation and crisis management, advertising and digital strategies. The firm’s seamless worldwide network consists of 77 offices and 85 affiliate offices, together operating in 110 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Group, a subsidiary of WPP (NASDAQ: WPPGY), the world’s leader in communications services. For more information, please visit www.burson-marsteller.com.