News from TSE Consulting

Speedo to talk Brand Ambassadors at TSE Consulting’s Academy!

The Academy is pleased to announce that James Hickman, Global Sports Marketing Manager at Speedo, has joined this year’s speaker lineup. An Olympian and five-time world champion, Hickman will bring a wealth of personal experience and knowledge to the conference. Based on his role at Speedo, which consists of managing the brand’s relationships with world class sponsored athletes, coaches, teams and events, he will provide delegates with insights on how to build the most effective promotional campaign using brand ambassadors.

Athletes and teams are the best ambassadors for your sport! As the Summer Olympic Games in Rio de Janeiro are quickly approaching, sport federations have the unique opportunity to use efficient and innovative ways to activate their athletes and promote their sport. Hickman will present new techniques in promoting your sport through the stories of your athletes, proposing concrete tips and tools for organisations of all sizes.

Hickman said: “I truly believe that athletes make the best brand ambassadors for any sport. Through my role at Speedo, but also as a former athlete, I understand how both athletes and federations can work best together to get the most for each other. This can be made very easily and in a cost-effective way. I am looking forward to share my ideas and the successful cases we have implemented at Speedo with the Academy participants in June!

Hickman will speak during the second session at TSE Consulting’s 2016 Academy on Promotion, which will also contain, amongst others, a presentation from Twitter!

To learn more about the Academy programme, click here.

Register now and benefit from an early bird discount!

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As of January 17, 2018, all international activities of TSE Consulting have been integrated into Burson-Marsteller Sport.

This new expansion and investment in sport will provide clients with new resources and new services. As such, Burson-Marsteller Sport will include services including Campaigning & International Relations, Crisis Management & Corporate Communication. Event Strategy Development & Evaluation, Destination Marketing & Event Host Communication, Sport Strategy & Policy Development, and Training & Knowledge Transfer. Read more:

Burson-Marsteller Sport is the sport unit of Burson-Marsteller. Burson-marsteller, established in 1953, is a leading global strategic communications and public relations firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, reputation and crisis management, advertising and digital strategies. The firm’s seamless worldwide network consists of 77 offices and 85 affiliate offices, together operating in 110 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Group, a subsidiary of WPP (NASDAQ: WPPGY), the world’s leader in communications services. For more information, please visit