News from TSE Consulting

Save the date – successful Smart Cities & Sport Summit to return to Lausanne in 2015

The Smart Cities & Sport Summit, hosted by the World Union of Olympic Cities in cooperation with the International Olympic Committee, will return to the Olympic Capital, Lausanne, Switzerland, on October 12-15, 2015.

With close to 50 cities represented, the 2014 inagural edition of the conference was deemed a great success from participants and organisers.

The conference is organised for representatives of cities, regions and countries around the world interested in learning more about effective and smart strategies that connect sport and cities. Whether the vision is, to host other sporting event or to create new ways to develop a city with an active and healthy life-style, the conference will provide the most high-level and prestigious platform ever for exchange of ideas and experience among cities of all sizes.

Participants were presented with a keynote speeches, panel discussions, debates and case studies.

The conference opened with a welcome address and warm-up speech from TSE Consulting’s Bob Bowman – the world’s leading swim coach and a motivational speaker – best known as the coach of record-breaking Olympian swimmer Michael Phelps. Themes covered by the international panel of experts and city representatives included; ‘Integrating major sports events into wider city plans’, ‘Sport cities and commercial partners – how to collaborate’, ‘How to succeed in building public support for sports investments’ and ‘The role of sport in an active and healthy city’. The conference programme also had a ‘Market Place’ session where rights holders and cities were able to meet to discuss future opportunities as well as a ‘Toolbox’ session which was an interactive session where city representatives coudl share innovative ideas and new ways of working with sport in developing their city.

During the conference, TSE Consulting presented its latest research related to the commercial opportunities for host cities. The initial findings of a worldwide survey were presented. These findings will be published in a report that will be available in January 2015.


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As of January 17, 2018, all international activities of TSE Consulting have been integrated into Burson-Marsteller Sport.

This new expansion and investment in sport will provide clients with new resources and new services. As such, Burson-Marsteller Sport will include services including Campaigning & International Relations, Crisis Management & Corporate Communication. Event Strategy Development & Evaluation, Destination Marketing & Event Host Communication, Sport Strategy & Policy Development, and Training & Knowledge Transfer. Read more:

Burson-Marsteller Sport is the sport unit of Burson-Marsteller. Burson-marsteller, established in 1953, is a leading global strategic communications and public relations firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, reputation and crisis management, advertising and digital strategies. The firm’s seamless worldwide network consists of 77 offices and 85 affiliate offices, together operating in 110 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Group, a subsidiary of WPP (NASDAQ: WPPGY), the world’s leader in communications services. For more information, please visit