News from TSE Consulting

New book on The Business of Events Management by TSE Academic Advisor

Robert Kaspar, TSE Academic Advisor and Director of Studies for Sports, Culture and Event Management at FH
Kufstein Tirol – University of Applied Sciences in Austria, will release a new book, The Business of Events Management, on March 24 next.

The Business of Events Management is co-authored with John Beech and Sebastian Kaiser and provides an accessible and lively introduction to the practice of
managing an event, festival, conference or congress. Written by a team of international experts, the book incorporates the latest thinking in events management and highlights key theories, concepts and models by using a range of
case studies and examples.

The book takes a pragmatic and creative approach with each chapter featuring a real case study to illustrate
central concepts and place theory in a practical context, as well as tackling any challenges you may encounter in managing events. Case studies include the Olympic Winter Games, European Capitals of Culture and many more. Written primarily with students in mind this book is also a fantastic new tool for anyone with an interest in Events Management.

The book is available from Pearson and Amazon from March 24, 2014: click here to see more information or to purchase the book.

For more information about TSE Academic Advisors click here.

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BURSON-MARSTELLER SPORT

As of January 17, 2018, all international activities of TSE Consulting have been integrated into Burson-Marsteller Sport.

This new expansion and investment in sport will provide clients with new resources and new services. As such, Burson-Marsteller Sport will include services including Campaigning & International Relations, Crisis Management & Corporate Communication. Event Strategy Development & Evaluation, Destination Marketing & Event Host Communication, Sport Strategy & Policy Development, and Training & Knowledge Transfer. Read more: www.burson-marsteller-sport.com.

Burson-Marsteller Sport is the sport unit of Burson-Marsteller. Burson-marsteller, established in 1953, is a leading global strategic communications and public relations firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, reputation and crisis management, advertising and digital strategies. The firm’s seamless worldwide network consists of 77 offices and 85 affiliate offices, together operating in 110 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Group, a subsidiary of WPP (NASDAQ: WPPGY), the world’s leader in communications services. For more information, please visit www.burson-marsteller.com.