News from TSE Consulting

Gauteng Province, South Africa, appoints TSE Consulting to assist in international sports world out-reach

Gauteng Province has appointed TSE Consulting, the international management consultancy specialised in sport, to assist in a review of its strategy for out-reach sand relationship building efforts in international sport. The province, South Africa’s most populous province and the economic hub of the country, has demonstrated its strength as a sport event and conference host and its commitment to hosting international events over the last few years, not least of which through its hosting of matches during the FIFA World Cup in 2010 in its capital city Johannesburg.

TSE Consulting will assist Gauteng Province in continuing to strengthen its relationships with the international sports community and to further position the Province as a leader in regards to knowledge and experience in sports event hosting in South Africa and the surrounding region. TSE previously worked with the Province in the lead up to the FIFA World Cup 2010.

The project will be managed by TSE Consulting’s office in South Africa in collaboration with a team in TSE’s headquarters in Lausanne, Switzerland. Representatives from Gauteng Province will attend the “Smart Cities & Sport Summit” hosted in the Olympic Capital on November 5-7, 2014, and TSE will assist Gauteng Province in organising a similar conference in Gauteng in March next year.

Mrs. Molebatsi Bopape, Gauteng Minister of Sport, Arts, Culture and Recreation who will head the delegation for“Smart Cities & Sport Summit”, said: “We believe that sport can contribute to our objectives and we want to ensure we are continuously evolving in regards to our approach to hosting international events and sports conferences. We are pleased to be working with TSE Consulting.”

Mr. Lars Haue-Pedersen, Managing Director of TSE Consulting, said: “We look forward to working with Gauteng Province as they refocus their efforts as a sport event and conference destination. South Africa marked its presence in the industry through the hosting of the FIFA World Cup, and the role that Gauteng Province will play in the coming years will certainly continue to increase.”

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BURSON-MARSTELLER SPORT

As of January 17, 2018, all international activities of TSE Consulting have been integrated into Burson-Marsteller Sport.

This new expansion and investment in sport will provide clients with new resources and new services. As such, Burson-Marsteller Sport will include services including Campaigning & International Relations, Crisis Management & Corporate Communication. Event Strategy Development & Evaluation, Destination Marketing & Event Host Communication, Sport Strategy & Policy Development, and Training & Knowledge Transfer. Read more: www.burson-marsteller-sport.com.

Burson-Marsteller Sport is the sport unit of Burson-Marsteller. Burson-marsteller, established in 1953, is a leading global strategic communications and public relations firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, reputation and crisis management, advertising and digital strategies. The firm’s seamless worldwide network consists of 77 offices and 85 affiliate offices, together operating in 110 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Group, a subsidiary of WPP (NASDAQ: WPPGY), the world’s leader in communications services. For more information, please visit www.burson-marsteller.com.