News from TSE Consulting

Congratulations to Sport Event Denmark on another victory – 2018 IIHF World Championship host!

Congratulations to Sport Event Denmark on another victory – 2018 IIHF World Championship host!

TSE congratulates its client, Sport Event Denmark, on its win as hosts of the IIHF World Championship in 2018.

Sport Event Denmark in collaboration with the Danish Ice Hockey Association was awarded the rights to host the Championship in 2018, the same event that recently wrapped up in Minsk, Belarus. TSE Consulting’s involvement focused on the development of the key messaging of the bid and the final presentation to the IIHF congress.

The 2018 IIHF World Championship in Denmark will be the first time the event will be organised in the country. Both host cities of Copenhagen and Herning are world class event partners with a long sporting event tradition, together with the national government, the Olympic Committee of Denmark, the Danish Ice Hockey Association and Sport Event Denmark, the Championships will be staged like never before.

Henrik Bach Nielsen, President of the Danish Ice Hockey Association said, “This is an important victory for Danish ice hockey both sporting and organisational wise. After 12 years in the A-group it is now Denmark’s turn to host the IIHF Ice Hockey World Championships together with Sport Event Denmark, Herning and Copenhagen. Now we can get down to work – we are so ready!”

Managing Director of TSE Consulting, Lars Haue-Pedersen said, “This is not just another great victory for Denmark, this is a historic moment for the country and for the sport of Ice Hockey. We have no doubt that it will be a fantastic event in 2018 and are very happy to have been part of the team and to contribute to the win.”

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As of January 17, 2018, all international activities of TSE Consulting have been integrated into Burson-Marsteller Sport.

This new expansion and investment in sport will provide clients with new resources and new services. As such, Burson-Marsteller Sport will include services including Campaigning & International Relations, Crisis Management & Corporate Communication. Event Strategy Development & Evaluation, Destination Marketing & Event Host Communication, Sport Strategy & Policy Development, and Training & Knowledge Transfer. Read more:

Burson-Marsteller Sport is the sport unit of Burson-Marsteller. Burson-marsteller, established in 1953, is a leading global strategic communications and public relations firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, reputation and crisis management, advertising and digital strategies. The firm’s seamless worldwide network consists of 77 offices and 85 affiliate offices, together operating in 110 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Group, a subsidiary of WPP (NASDAQ: WPPGY), the world’s leader in communications services. For more information, please visit