News from TSE Consulting

Abhinav Bindra Foundation appoints TSE Consulting Sport Performance to their Advisory Board

The Abhinav Bindra Foundation Trust (ABFT) has appointed TSE Consulting’s Sport Performance experts, Steve Roush and Bob Gambardella, to their advisory board in their continued efforts to improve the athlete development system in India.

The ABFT was founded as an organization focused on sport development in India ranging from grassroots programming to elite athlete support systems. An example of the type of work done by ABFT is the Abhinav Bindra: Targeting Performance (ABTP) Center based out of Padukone Dravid Centre for Sports Excellence in Bangalore. ABTP is a high-performance training and advanced rehabilitation center with state of the art equipment and services.

Supporting the efforts of sport organizations and their athlete development systems is one of the most important, and most challenging, responsibilities for ABFT. The high performance systems and the athletes who develop from these pipelines is a vital component to making India a growing sporting nation in the world.

TSE has experience working with international sport organizations and national sport governing bodies in the area of athlete development and high performance planning. The TSE Sport Performance Team has extensive knowledge, skill and experience in high performance systems from their work with sport organizations around the world.

Mr. Steve Roush, TSE Partner, commented: “To assist the Abhninav Bindra Foundation Trust in their pursuit of improved athlete performance and participation in India is an honor. Establishing a strong sport culture in India will establish a foundation for young athletes for decades to come.”

Mr. Bob Gambardella, TSE Senior Consultant, stated: “I am proud and honored to be part of the Abhinav Bindra Foundation Trust. Having known Abhinav for 18 years, as an accomplished Olympic Gold medal athlete, and now as a successful businessman, I am confident that Abhinav and the Foundation Trust will propel Indian sport to the next level in the development of world class capable athletes.”



As of January 17, 2018, all international activities of TSE Consulting have been integrated into Burson-Marsteller Sport.

This new expansion and investment in sport will provide clients with new resources and new services. As such, Burson-Marsteller Sport will include services including Campaigning & International Relations, Crisis Management & Corporate Communication. Event Strategy Development & Evaluation, Destination Marketing & Event Host Communication, Sport Strategy & Policy Development, and Training & Knowledge Transfer. Read more:

Burson-Marsteller Sport is the sport unit of Burson-Marsteller. Burson-marsteller, established in 1953, is a leading global strategic communications and public relations firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, reputation and crisis management, advertising and digital strategies. The firm’s seamless worldwide network consists of 77 offices and 85 affiliate offices, together operating in 110 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Group, a subsidiary of WPP (NASDAQ: WPPGY), the world’s leader in communications services. For more information, please visit