Updates and research for sports cities

TSE Consulting has just launched its new survey on “the (still unknown) potential of hosting esports events”

TSE Consulting has just launched its new survey on “the (still unknown) potential of hosting esports events”.

You can access the survey here.

Esports are regularly cited as the fastest growing sport platform with regards to audience numbers, active participants and investments.

Esports are defined as an electronic, professional sport played on computers or consoles. Gaming is the broad definition of playing computer games and refers to the everyday social or amateur playing that takes places all over the world.

Regardless of the question of whether esports should technically be defined as a ‘sport’, esports events have a number of attractive features for host cities; just to list a few:

They show an exponential growth: large arenas sell out and viewership has been growing steadily over the last 10 years.

They are a very cost-effective way to reach a large, international and very sharply segmented audience. Larger esport matches will often have more viewers than many Olympic sports.

They are always in season: esports can be planned very well in relation to other activities in cities.

This is where all other sports are looking: for example, many NBA teams, major European soccer teams and major sports networks are investing in esports.

Despite such positive aspects, many host cities are not yet investigating the potential of hosting esports events.

TSE Consulting has therefore decided to conduct a research project on host city’s perception of and ambition towards esports, in order to provide host cities with insightful recommendations as to how to get involved in this new and exciting opportunity!

The results of this survey will be compiled into a short report which will be published on our website and various social platforms in July 2017.

We are very curious to hear your views and are thank you in advance for taking the time to answer this short online survey, which should take no longer than 5 minutes to complete.

Any questions? Please contact TSE’s Heloise Signe: hsigne@tseconsulting.com

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As of January 17, 2018, all international activities of TSE Consulting have been integrated into Burson-Marsteller Sport.

This new expansion and investment in sport will provide clients with new resources and new services. As such, Burson-Marsteller Sport will include services including Campaigning & International Relations, Crisis Management & Corporate Communication. Event Strategy Development & Evaluation, Destination Marketing & Event Host Communication, Sport Strategy & Policy Development, and Training & Knowledge Transfer. Read more: www.burson-marsteller-sport.com.

Burson-Marsteller Sport is the sport unit of Burson-Marsteller. Burson-marsteller, established in 1953, is a leading global strategic communications and public relations firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, reputation and crisis management, advertising and digital strategies. The firm’s seamless worldwide network consists of 77 offices and 85 affiliate offices, together operating in 110 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Group, a subsidiary of WPP (NASDAQ: WPPGY), the world’s leader in communications services. For more information, please visit www.burson-marsteller.com.