DEVELOP YOUR WINNING SPORTS EVENT STRATEGY

"Developing a winning sports event strategy" provides a shortcut for public sector bodies of all sizes, experiences and resources to develop a winning approach for their investment in sports events. Rights holders in the industry - those organisations supplying the events - can also use this book to establish guidelines on how to adjust their product offer when dealing with cities to ensure a long-term benefit for their events.

In addition to practical strategies and helpful hints, this book provides first-hand accounts from public sector bodies actively developing their own sports event strategies to compete more aggressively on an international stage and elicit the greatest positive impact from bidding for and hosting sports events. This book also offers unique advice on benefitting from the bidding process regardless of whether the bid is ultimately successful.